Digital Marketing Manager - Outdoor Industry

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Far Bank Enterprise has created the new position of Digital Marketing Manager (DMM).

As the leader in fly fishing, Far Bank is comprised of the greatest brands in the industry: Sage, Redington, RIO Products, and Fly Water Travel.  If you are looking for a collaborative work place in a fun, fishy, outdoorsy environment than this may just be the right fit for you. 
As the DMM and as part of our Marketing Team, you will collaborate with our brand's marketing managers and DTC Sales Manager to
develop and drive the off-site to on-site digital marketing efforts for all Far Bank brands.

The ideal candidate understands how to build data-driven SEM programs that are in line with our unique brand personalities and genuine connection with the fly fishing community. We're looking for someone that has a strong working knowledge of Google AdWords, Amazon Advertising, 3rd party retargeting/prospecting platforms, and SEO best practices, that will grow with us and with this role as we continue to enhance our connection to the fly fishing community.

Working in a team environment, the DMM needs to be tech savvy and on the leading edge of digital marketing technologies/platforms as well as show the learning agility needed to crunch data and keep up in the ever-changing world of digital marketing.

We're have a "work hard/play hard" culture that encourages intra- and inter-department collaboration and camaraderie, whether it's in the office or on the water. Beyond our internal teamwork, we're an intimate part of the fly fishing and greater outdoor community, providing our employees unique opportunities to enjoy outdoor gear and experiences.

This position is located on Bainbridge Island, WA and reports to the VP of Marketing.

Who is Far Bank?

Far Bank is the world's authority in fly fishing, comprised of the greatest brands in the industry. Founded in 1980, Sage is always striving to "perfect performance" with its Made in the USA fly rods and high-end fly reels. Redington was acquired in 2003 by Sage. Redington is a great provider of accessible fly-fishing rods, reels, waders, wading boots, and apparel for the value conscience angler RIO Products joined the family in 2005, and is recognized as the world's leading producer of the highest performance fly lines, leader, and tippet for the specialty fly fishing market. In 2018, Fly Water Travel (FWT) brought a new experienced based component in an effort for all our brands to become more consumer centric. Far Bank Enterprises is a wholly owned subsidiary of the Joshua Green Corporation.

At Far Bank, our core purpose is to inspire the fly angler through outstanding products and extraordinary experiences for the fly fishing community. Every product and trip we design, produce, and curate is fanatically tested, and built with one goal in mind: giving the angler the absolute, hands-down, best of the fly fishing experience. In simple terms we demand performance that helps our customers cast better, fish more effectively, and just plain have more fun. We're also committed to supporting conservation efforts that protect and preserve our favorite waters and species, like the Snake River which runs a quarter mile behind our facility in Idaho Falls, Bristol Bay in Alaska, salmon in California, and Tarpon in Florida.

POSITION SUMMARY

The Digital Marketing Manager is a full-time position that is responsible for creating, implementing and monitoring a holistic off-site to on-site digital marketing strategy across multiple channels, platforms and categories. This role identifies trends and opportunities in order to optimize the Far Bank brands' (Sage, Redington, RIO Products, Fly Water Travel) digital marketing budget/spend based on current insights. The Digital Marketing Manager leads the integrated digital marketing and drives site growth through data-driven marketing, digital demand generation campaigns, and search engine optimization.

KNOWLEDGE, SKILLS, AND ABILITIES

• Experience in a digital marketing role for CPG, sporting goods equipment, or a brand with an emotional connection to its consumers
• Experience and extensive knowledge of e-commerce and digital marketing platforms, technology, trends, and sophisticated analytics.
• Expertise in SEO, SEM (AdWords, shopping feeds, retargeting/prospecting, etc.), Amazon advertising, and email marketing.
• Experience with digital analytics reporting tools.
• Fully proficient with Microsoft Office (Excel, Word, PowerPoint and Outlook)
• Understanding and ability to work in Adobe Creative Suite (PhotoShop, Illustrator)
• Team-oriented with a positive attitude and willingness to work hard, travel, and work weekends and/or long hours.
• Highly motivated, flexible, self-directed, and outgoing personality.
• Proven project management skills including planning, budgeting, time management, prioritization, problem solving, decision making, and communication - both written and verbal.
• Acute attention to detail
• Strong interest in fly fishing and/or the greater outdoor and active lifestyle.

Education and Experience: Bachelors Degree 5 years prior experience in developing, marketing and selling preferably in the outdoor industry or high-end active lifestyle products

COMPENSATION

This is a salary position with a competitive benefits package

Current Openings for Digital Marketing Manager Outdoor Industry Jobs at Far Bank Enterprises